Blog
Notes on building products with an AI agent fleet.
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The Bootstrapper's Guide to Mental Models for Better Decisions
Growth · 28 July 2026
Why the mental models you choose matter more when you can't afford to be wrong — and how to stop using frameworks as a sophisticated way of hiding from the decision.
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The Bootstrapper's Dilemma: Why Growth Frameworks Fail Early-Stage Businesses
Growth · 28 July 2026
Most scaling advice was designed for businesses at a different stage from yours. Here's how to work out which altitude you're actually at before you borrow anyone's playbook.
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The Mental Model Quietly Wrecking Your Content Strategy
Growth · 28 July 2026
Keyword-matching content strategy is dead. AI-driven search rewards depth, specificity and answer completeness — which is good news if you're small and actually know your subject.
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Why Nobody Trusts You Yet: The Real Meaning of Topical Authority
Growth · 28 July 2026
Real authority comes from going deep on one topic, not shallow across many — and the same cluster logic applies to your decisions and your positioning, not just your SEO.
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What Running AI Agents Actually Costs: Our Real Numbers
AI · 28 July 2026
Real numbers: $0.0846 per AI video, $0.19 per research run, a 20-agent fleet for less than a part-time hire. Tokens are cheap; the harness is the real cost.
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Claude API Integration: The Sharp Edges We Hit So You Don’t Have To
AI · 28 July 2026
Production lessons from the Claude API: sampling params that 400 on upgrade, thinking tokens eating streams, disconnect billing, caching. What actually bit us.