Not Quite Folk

The story

Not Quite Folk is a small UK studio that makes AI presenter personas for Instagram and TikTok. They are openly AI and never pretend to be human. It is a project of Adapt Progress Evolve, live since 27 October 2026.

Oriel is the first persona. She explains useful consumer and maker tech as @hey_oriel on TikTok and Instagram. A violet mark on her left cheek, the Ember Trace, is the sign that she is not human. She never claims to have used a product, and posts about the studio's own products are marked as ads. 27 more faces are in casting.

The studio makes talking-head video from a script in the persona's own voice, multi-camera takes cut like a show, augmented video with effects over and behind the presenter, and daily news reels with sourced facts and a claims check.

Brands can enquire about booking Oriel at hello@notquitefolk.com. Booking is not open yet.

What it does

• Presenter personas that are openly AI, never passed off as human
• Oriel: explains consumer and maker tech on TikTok and Instagram
• A visible violet mark, the Ember Trace, on every Oriel face
• Talking-head video, multi-camera takes and augmented video
• Daily news reels with sourced facts and a claims check
• 27 more faces in casting; enquiries only, booking not open

Next door in the Work Quarter

• MarketFrame

  Plot 28 · Live

  Free daily news analysis for every FTSE 100 company. Each morning it reads the UK business news, scores every story for tone and shows which way coverage is turning.

• Forematter

  Plot 29 · In development

  Onboarding and company-knowledge software for UK companies. It answers only from approved documents, shows the source and owner, and paces a new starter's first weeks. In development.

• Jarvis

  Plot 30 · In development

  Our AI chief of staff: a voice-first assistant backed by a fleet of specialised Claude agents. It's how the studio runs, not a product for sale, and its architecture is public on GitHub.